Two words, one written and one implied can mean a huge difference when you want new customers now to grow your business.
Customers like choices, but they like them on their terms especially these days.
To have a fresh start to the year doesn’t have to be complicated.
In fact it can be simple for you, your business and new customers.
The two words than can make or break are:
Either and Or.
Here is how it works.
Website Barriers
How often have you been to a website wanting to buy or book an appointment or take action and you come up against an invisible barrier.
The barrier is the one the website owner wants you to take before you can get down to business.
As a potential new customer you have to fill out a contact form, phone etc to find out the price or more information.
Or you don’t get to buy the service or product.
If you have a website that does this means you could be losing sales every day.
This either or approach can be frustrating for your customers. The reason is when visiting the website the customer has to take extra steps. They have either to ring you or wait for you to email them back or meet them.
For you it could take days to even get close to gaining the sale or a meeting to discuss their situation.
An Alternative
As it is the new year why not simplify the buying path for new customers. Sure it will take a little work for you to do it, but it is not difficult. And once it is done you need only to track and perhaps tweak to improve your results.
Give them a choice they can buy, book etc online as a choice as well as the contact form or phone number for more information.
What and how you do it depends on what you sell and your customers. The idea is use simplicity as a competitive advantage to attract new customers now to your business.
And the added bonus is it saves you time which is a nice way to start the year.
Over To You
Do you think this approach could help your business to get new customers now?
Looking for help with marketing strategies to get new customers simply? To find out more Click Here
