To be effective in getting more customers you can’t leave it to chance.
As this makes your marketing more difficult to get results.
Yesterday in the paper there was a story about a giraffe named Kitoto.
They were trying to move her from one zoo to another, but couldn’t get her into the loader.
Apparently, she wasn’t in the mood to comply, because giraffes do not like the rain.
They knew this insight so they could make a decision quickly to change their plans, even if it was a short term set back.
The story reminded me that in business it is important to know your customers’ moods and take the right action.
If you know how your customers think, feel and behave, it is easier to identify when changes occur.
You can take action at the right time to minimise set backs to your business. It may not be the best in the short term but you can still make sure you are still on track to achieve your objective.
Regarding Kitoto, they knew there were actions that had to occur before the big move. It was not a case of on the day put her into the loader.
In any action you want customers to take there are stages they going through when you want them to buy for the first time.
Breaking the steps down does not have to be complicated. It does mean however that your marketing focus and elements need to be aligned for each step to be completed.
With practice you and looking at your data you will be able to see the signals that all is not well and take the right action.
Over To You
Do you know the steps your customers take to buy your products or services?