The only problem you are already with a customer so the call goes to voice mail.
This means you have to call back and if they are not there you play telephone tag.
I was the customer and after three attempts I finally made a booking for a facial.
As I was getting the facial we discussed how often it happens. The business owner said it occurred often and many times customers didn’t leave a voice mail.
So we discussed a simple idea to benefit the business and the customer.
What if there was a way to use simplicity in your marketing strategy as part of your customer service.
Why not allow customers to book an appointment online?
After all we book airline tickets and hotels.
The salon liked the idea and are working to get all the information needed on their website so customers have this option.
All the clients do is login see when a time is available and book.
No more missed calls and time saved from returning calls.
For the customer booking will be simple, especially if they want to book after hours.
After all you never know when you have that feeling that a facial is needed.
As no other salon is providing this customer service it will give them a competitive advantage to grow their business. It makes the business more productive and reduces stress when they are with a customer.
It is also a great way to get new customers by reducing the steps they have to take to use the service. And it improves the service as customers can book at any time of the day or night. This means potential more sales.
If you make simplicity an essential part of your marketing strategies you use simple ideas to make a difference.
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