New ideas to attract customers can be exciting.
On any given day you will see people asking for new marketing ideas.
And other people helping by providing their thoughts.
While suggestions can be great, one thing that can make ideas or solutions stronger is the context.
This is what frames solutions.
Context Is Key
Without context you are likely to get general ideas or solutions that may not be ideal for your business.
Looking at the circumstances that form the setting for seeking ideas benefits both sides. This means understanding the context as it relates to your business, market and customers.
For example if you are seeking ideas or marketing solutions to attract customers and leave the question at that you will get generic answers.
However if you add that you have three new competitors and customers are price conscious you will get different and more specific solutions. Regarding the competitors you would be looking for ways to smash through the competition clutter.
The only way to get the best possible solutions and ideas is to review the circumstances first. What led up to the situation, what has happened, or is different that leads to the asking the question.
On the other side the ideas and solutions must also have context to benefit your business.
One benefit of embracing marketing simplicity is it removes complexity. This means you can develop a marketing strategy and implement tactics that have a purpose.
And you can be more confident you will achieve your marketing objectives.
If you accept ideas or solutions without context then it could mean you will have to try to see if they are applicable. This takes time or money and who wants to waste either of them.
If you have the context then you are able to eliminate ideas or solutions that serve no purpose to providing the solution to your problem.
Embracing simplicity means you can differentiate your business which helps customers during the buying process.
With the growing number of options, you have available today, context will help to you simplify your marketing and get the results you desire.
Over To You: Have you used context to simplify your marketing success?
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