It is tempting to add to your marketing thinking it may grow your brand.
This can occur when you seeking a competitive advantage.
Or to keep up with competitors and others in the market.
However these actions can make your marketing more complex.
One reason for this is your customers have to think more or take more actions than what they had to do before.
For example LinkedIn has now added endorsements.
I am not sure of the true need for it or the additional benefits over recommendations.
However it does mean it is one extra thing to think about and it takes up more time.
Keeping things simple means leaving some things out.
This could be a marketing tactic, a group of customers to target or features of your product or service.
Avoid The Temptation
Before you add anything to your marketing, think about why you are and does it have a true benefit.
For example if you are adding another feature, product or service is it because of a need you have uncovered.
Or is it because others have it and you think you need to keep up with them.
If you are thinking of adding another tool take a moment and see if it will help you achieve your objectives quicker or more cost effectively. If it does then why not leave it out.
For example there are now a number of commenting systems you can use, such as Disqus or Livefyre
Both require login, remembering passwords etc.
Compare them to the simple one that comes with WordPress.
It doesn’t have any bells and whistles but it is simple for people to leave a comment. And you do not need to worry about any upgrades to it or making sure it works with WordPress upgrades.
To simplify your marketing and leave things out doesn’t mean you have to go minimalistic.
Instead as in your personal life it means you are taking planned action that is best for you, your business and customers.
Over To You
Do you avoid the temptation? Also if anyone can tell me what is the true need of LinkedIn endorsements gets bonus points.