Business growth should not be complicated.
You see what others are doing, action the must do tactics and yet today it may seem harder to achieve.
After looking at a number of businesses there was one factor, I saw that helped businesses get growth.
And that is they simplified their potential or current customers lives in some way. The businesses reduced steps customers.
Let’s look at a few examples, some from
In 1916, the founder Clarence Saunders opened the first true self-serve grocery store. No longer did customers have to wait to be served. They could self select. These days it is taken for granted offline and now with online stores.
This company simplified completing the everyday tasks on the computer. With their office program, creating word documents, spreadsheets, and presentations could be done with less hassle and time.
A cleaning business
This company leaves a simple note that highlights what else needs cleaning with the prices such as oven cleaning. The customer ticks what they want extras they want done. It saves them time and having to think to remember to tell the cleaner.
If you share articles, videos, podcasts online then you know and probably use Buffer. It saves time, allows you to schedule what and when and among different platforms. It has simplified how we share.
A removal business
When people moved, they often went back to clean their home before the new owners moved in. This company saw an opportunity to offer a service to clean the homes for the sellers after their contents had been removed.
Again, it simplified the lives of buyers and sellers by removing this task and it has helped grow their business.
A hairdressing business
My hairdresser decided to simplify booking for customers by offering an online booking option. It has saved missed phone calls, reduced his costs of returning voice mails or leave his clients to answer the phone.
More bookings have led to greater revenue growth.
A spa business
A local spa business wanted to simplify the buying decision to attract new customers. So they packaged up the treatments based on the emotional benefits customers were seeking. Rejuvenation, stress reliever. Instead of customers facing too much choice they simply decide on what they want to feel after the treatment.
There are many more examples and as you can see from the above some didn’t involve technology.
Instead they deleted steps customers had to take which saved them time, money and simplified their lives.
If you are looking for business growth why not look at what you can simplify to attract new customers or retain your customers.
It can be far more profitable than thinking you need to spend more time or money on tactics.
Over to you: have you considered how you could provide a simplified experience for your customers? If you have any other examples please share and if you have simplified your customers lives please share your story.
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