Category Archives: Strategies and Tactics

Do Your New Customers Have Selective Hearing?

Many do unfortunately. new customers selective hearing

It starts at the beginning of the relationship.

It can be  a case of reacting, rather than thinking first.

And you may not even realise they have selective hearing until they want to repurchase your product or services.

When it happens, your business has added complexity. And it can affect your sales and profit.

Here is how it can happen and how to avoid it.

The beginning of a potentially beautiful relationship

Your business wants new customers or a special customer to buy your products or services.

So you think you will show them how great your business is to do with. The aim of course is to wow them. And they become happy, loyal repeat customers.

Or so the fairy tale goes.

So you may offer a superb price (where you do not make much money) or over service to exceed their expectations, or pull out all stops to over deliver etc. Whatever you have done is not the norm. And you expect that normal processes will occur when they come to buy again.

You may tell them this is a one off.

Sounds good until selective hearing comes into play.

Selective hearing

Unfortunately, many customers do not hear the words after “But or However”.

As in, here is the special price But I can only offer it this one time. Or yes, we can deliver it in three days; However two weeks is our normal delivery time.

When you think about it why not have selective hearing. Some may think you were able to offer it the first time round, so why not again.

They will not think of the implications for your business. They only remember you were able to offer something that appealed to them in the first place.

How to stop selective hearing

Of course, you could put offer and conditions in writing. But in the heat of a potentially beautiful relationship commencing, you do not want to weaken the relationship at the start.

The simplest way to stop selective hearing is not to go over and beyond what you do for your current customers. If they have the best price, best delivery and service and are repeat buyers, why offer something different to new customers?

This doesn’t mean you can’t offer discounted prices as a promotion as they can work in the short term. The special prices that you offer these selective hearing customers are where you offer a price that cuts deep into your margin. And it not sustainable in the long term.

Keep it simple for your business to be successful and have confidence in what your business offers. Selective hearing customers add complexity.

As always, I would like to hear your thoughts. How to your ensure your business doesn’t get into the trap of attracting customers with selective hearing?

Do you want to attract new customers using simplicity. If you do, I can help. Click here to see how.

photo: twenty_questions via photopin cc

Finding Customers With The Right Marketing Strategies

Are free and hope your marketing strategies for finding customers? They go like this: You give away your time or a free trial of your product. Then you hope the customer will buy. You many continue doing this and then after a while realise you have wasted a number of precious hours. These are not… Continue Reading

Simplify And Free Up Your Time

Do you want to free up your time? Stupid question I know. But many business owners make decisions that do the opposite. Let’s take the objective of getting new customers. One element for customers to consider is your product or service. And in that decision is how you present your prices, product or service. Sometimes I… Continue Reading

Get New Customers. Simplify The Customer Journey.

When a new customer looks to buy your product or service, they are on a journey.  Sometimes it may feel like a pleasant walk up a hill. Other times it seems like they are climbing a mountain with obstacles in the way. With the climb some make it, others will back track to where they… Continue Reading

How To Cut Out Complexity To Attract Customers

Attracting customers can be tough.  So the last thing your business needs is to have complexity hindering success. There is one way to help you cut out the complexity when you want to attract customers. It is all about doing the simple and obvious. Simplify If you think of the areas you need to cover… Continue Reading

How To Make Informed Decisions To Attract Customers

Are you spending time?   Are you spending money? If you answered yes to either, then you are making investments to attract customers. Naturally, you want to make the right decisions regarding your marketing strategies and tactics to get a return on your investment. And so it is important you make an informed decisions together… Continue Reading