Category Archives: Competitors

How To Use Frustration To Beat Your Competition

This is not about your potential customers’ frustration. competitors frustration

Instead, this article is how you can take advantage of your competitors’ frustration.

It can help you escape the competition trap to get new customers.

There is nothing sneaky about it. All it requires is for you to observe.

On any day, you will find articles that in some way complain about customers. You will also find comments on the articles, in forums and on social networking sites.

Once one starts you are likely to find others joining in. Customers, who don’t commit, spend the required time, budget etc.

Customers who should be doing something but won’t.

You can feel the frustration of those commenting build as the discussion grows. While all agree with each other, an opportunity is missed.

If customers want to achieve something, but find difficulty with the solutions, there is an opportunity.

Use your observation skills

If you observe the comments, you get an idea of the difficulty that customers have. For example if they complain that customers won’t set aside the time and others agree, then this can a difficulty to solve.

By observing, you can get insights that can open up opportunities for your business to grow.

Simplify the solution

Enough evidence is around that shows customers may pay more for simplified experiences. Especially if you can identify the stress drivers and provide simplified solutions.

It is easy to say what customers should do. The reality is many won’t unless some business provides an alternative solution.

Instead of accepting the status quo and join in complaining, see if you can use simplicity to help customers.

It may not be the accepted best practice. But if simplifying helps customers achieve what they want does it matter?

For example if the common problem is customers will not commit to time, what can your business simplify to solve this issue?

Brainstorm or list options and you may be surprised. Simplifying may benefit your business and customers and your competitors will be left with their continued frustration.

Over to you: have you tried this approach to get new customers and differentiate your business?

Do you want to get more customers using simplicity. If you do, I can help. Click Here to see how.

photo credit: shtikl via photopin cc

Escape The Competition Trap And Gain New Customers

Have you ever considered that your fiercest competition can be sources of inspiration to get new customers?  If you haven’t, they can be. And it has nothing to do with copying them or doing the same thing. This article is looking at one element where you can look at your competition to get new customers.… Continue Reading

Smash The Competition Clutter To Get More Customers

Today there is a lot of clutter. For customers and businesses. For customers you hear they read more information to make a decision. One reason is there is more content around and often saying the same thing. This means they have to sift through the information to find what they want. There are more products and… Continue Reading

Why Marketing Complexity Is Like A Magnet

Just when you think you have broken free, you take certain actions and it pulls you back.  Holding your business tight and sucking up the energy you need to grow your business. There are a number of reasons why your business may become attracted to the complexity magnet. And today we will look at one… Continue Reading

Could You Do The Opposite To Get More Clients?

It may seem a scary thought at first. But it can make a difference when you want to get more clients. And it is a way of using simplicity as a competitive advantage. If you are entering a crowded market, you can’t afford to be the same. Years ago, when I worked in marketing we… Continue Reading

What Do New Customers Look For When Buying?

Increasingly these days they look for real differences between products or services. The reason is that there are so many choices. They look for short cuts to ease the stress of decision making. Otherwise, their options come down to price. And if you use simplicity you can make it pay off and grow your business. One… Continue Reading