Category Archives: General Marketing

Articles on how to use marketing simplicity to grow your business.

There Are Always Two Sides To Consider

Every business at some time runs into problems.  Some are large, some minor. The issue is not being stressed about the problem, as that doesn’t help. Instead, the key to getting back on track quickly is to diagnose the problem. And put in place solutions so both your business and customers benefit. With any problem,Continue Reading

Is Your Marketing Strategy Lonely?

You want to be part of something yet you are ignored.  It doesn’t matter how you know you would be a big help. Others for various reasons are shunning you. You feel lonely, unappreciated or even angry. This is how a marketing strategy may feel if it were a person. However unlike a person aContinue Reading

Are Marketing Reviews Scary?

I don’t think they are.  But that is because I do them. To others like a small business owner I spoke to last week they are scary and wants to avoid them. His reason was the thought of a review made him think back to his early working career. He doesn’t want his name mentionedContinue Reading

5 Unusual Benefits Of Marketing Reviews

Comprehensive marketing reviews can help your business grow.  It can give you a better strategic direction and increased sales and profit. Enough said. Other benefits are not normally discussed so here are five unusual benefits of conducting marketing reviews. I should mention they have not been scientifically proven yet. Reduces Frown Lines Instead of frowningContinue Reading

Does Every Business Need A Marketing Review?

No they don’t.  If you have tracking in place, achieving your objectives and are happy with your progress then for the moment you do not. When to do a full marketing review? When you have questions and need answers. I bring it down to two areas. One is if there is where you want toContinue Reading

How Long Do You Wait To Solve Marketing Problems?

If symptoms persist, please see a doctor.  No doubt, you have seen these on packs of cold remedies. There are there for legal reasons and these products are designed to relieve symptoms only. They don’t cure serious problems. When sales are down at first you may think it is a blip and you hope thisContinue Reading