Yes they can be.
The simple reason is unless you have numbers attached to what you want to achieve you have no way of celebrating achievement.
And who doesn’t like a great celebration.
For example, say you want more customers to buy your products or services.
How many do you want, 5, 10, 1000?
What your marketing strategies and tactics are will be different depending on the numbers.
When you don’t put numbers against what you want to achieve it makes your marketing more complicated.
It also takes up more time and can cost more money.
Putting numbers in lets you chart your progress. As well as see what is working and what needs tweaking.
If you don’t then you are left with gut feel and assumptions whether you are on the right track.
Keep It Simple
Work out what you want. We call these marketing objectives. For example say you want 10 more customers.
When you reach this goal you can change the I want 10 more customers into I have 10 more customers when you
You need to put dollars against this as 10 customers who pay $3,000 is different to 10 customers who pay $50.
The main thing here is you can forget some numbers like I want 100 new twitter followers because that doesn’t lead anywhere.
Once you know your numbers you can map out your strategy and the tactics to achieve them.
Much easier than throwing them all into a hat, picking out something at random, and hoping it results in something.
If you know that you want 10 more customers then you will be looking at doing specific activities that will attract them to your business.
You don’t have to be an accountant however numbers do help to simplify your marketing approach. And they save you from getting overwhelmed from the latest marketing idea of the day.
Over to you. Do you put numbers in your objectives?