We love simplicity as a customer.
Yet we don’t always embrace it when marketing products or services.
One reason is that you can get too close to the business.
This is natural, however it can mean missed opportunities to grow your business.
Next year is unlikely to be any less hectic than this year.
And unless you like the pressure of complexity, it might be an idea to see how you can simplify your marketing.
This will benefit you and your customers and grow your business.
Clarity
If you have tried to achieve many things at once, you know how draining it is on your energy levels.
Your brain has to switch focus all the time and it can cloud your judgement. Or you can miss the crucial actions you need to take.
This is not about a to do list or the actual tasks.
Instead, it goes back to what is the most important action you want your customers to take at any one time. Do you want them to make an initial purchase or to buy more from your business etc.
Simplifying to one marketing objective gives you focus and makes developing a marketing strategy easier. You will suffer less stress than if you try to achieve too much at a time.
It also helps to give you momentum, as you are not distracted by switching between achieving different objectives.
Acceleration
Unless you want to achieve the same result as this year, it could be time to see what you can do to get real business growth.
This means saying goodbye to procrastination and hello to acceleration.
In line with simplicity, pick one project that will get customers to buy more from your business.
Break it down into small steps and commit to taking the right action.
One project could be focused on increasing the amount they spend each time they buy your products or services. Or developing that DIY product from your service that will add revenue without you selling your time.
There are many other ways of simplify your marketing. The key is not to try to do them all at once.
Over To You
What other tips can you share to use marketing simplicity for business growth in 2013?
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photo credit: stoneysteiner via photopin cc
