You might wonder with all the marketing options available if there is such a thing.
The good news there is and it has been used for many years.
So put aside any thoughts this has to do with a popular marketing tactic that is going to suck up your time or money.
The perfect match is a focused marketing strategy and simplicity.
Combining the two means your marketing tactics are put into context.
You don’t have to go through the “I hope this will work mystery door selection” which only adds stress you do not need.
This post is about the first partner in the perfect match.
Focused Marketing Strategy
This is about where you focus your business’s attention and resources. For example, one of Apple’s strategic focuses is on the products they develop and sell.
They also in the path to business growth added the focus of distribution as seen with the opening of Apple stores.
Zappos have a focus in their marketing strategy on customer service.
A travel company Flight Centre has price as a focus.
The tactics each company implements supports the strategy, rather than having a mishmash of marketing activities.
There are no models to replicate or blueprints, as it has to do with your market, competitors and your products or services, the stage your business is at etc.
It also is determined by your marketing objective, which sets the scene for what your business is striving to achieve.
Having a focus for your marketing strategy helps separate out your business from others.
For example, our local butcher has higher prices than others do in the suburb. But you can see a focus is on the products they sell. They innovate and offer varieties and combinations that you can’t get elsewhere and they are of highest quality.
Their strategy works because the shop is always busy whereas others offering discounts via coupons are empty.
One final example is local gym that has a marketing strategy focus on customer service. They saw an opportunity based on their understanding of how their customers think, feel and behave and opened up a 24 hour gym which others did not offer.
Next time we will look at the other partner simplicity, how it fits in and works with a focused marketing strategy.
Over To You
Do you have a focus with your marketing strategy that all your tactics support?