When you want to get new customers it can be difficult to know the best approach
One reason is competition is fierce.
Today the Internet looks like one enormous supermarket.
Millions of websites, blogs, products and services to choose from.
And many look or offer the same thing in the same way.
If you have ever done any searches yourself looking for information or trying to find something to buy you know how potential customers feel.
I have written about simplicity many times.
Simplicity and simple ideas can definitely help when you want to get new customers.
And the current king who many still say is content will be abdicating.
Replacing him will be Queen Simplicity.
Get new customers with simplicity
It is often said building simplicity into your business; product or service is difficult to do. If you make high tech products that is true.
However, for the rest especially if you offer services it is not that difficult. One reason is you do not have many individual components to include that all must work well together and be simple to operate.
So, forget that simplicity is too difficult to do. It is one of the perfect partners to grow your business.
How To Build Simplicity Into Your Business
When I do marketing strategy review, I look at each element of a product or service, business, website etc as if I am a customer.
Is each element or step I have to take simple and easy to understand. This role changes if I am reviewing businesses to get new customer or to retain current customers.
You can do this yourself or get a peer or someone who will do it and be honest with you.
To embrace simplicity it needs to benefit your business and your customers, otherwise it makes it all too hard. So any changes you make or think of making the impact has to be considered from both sides.
You can build in simplicity over time, so even taking 30 minutes at a time to see if and where simplicity can be built in makes a difference.
To make it even easier do the exercise with one objective in mind. This means you can review elements and steps involved in getting new customers or keeping customers first.
Once you have completed one then you can look at building simplicity for the other objective.
Hail to the new queen.
Over to you
What do you think? Can you build simplicity into your business?
I can help your business use simplicity to get new customers.