Smash The Competition Clutter To Get More Customers

Today there is a lot of clutter.

more customers by simplifying

For customers and businesses.

For customers you hear they read more information to make a decision.

One reason is there is more content around and often saying the same thing. This means they have to sift through the information to find what they want.

There are more products and services on the market, often very similar, which makes customers’ buying choices more complex.

For businesses there are more competitors. This means you need to differentiate your brands if you want your business to grow.

I was reminded of this reading an article by Jay Baer – 3 ways to survive the coming social media bust. In the article he wrote that they are increasing efforts around two services that others do not provide.

So, can you smash the competition clutter to get more customers?

Of course you can.

As always it comes back to using simplicity and specialisation.

Embrace Simplicity

And remove anything that is complex. This is for your business and for customers.

You need to identify what is adding complexity to your business that may be stopping you getting additional customers. To do this properly look at all elements of your marketing and processes. And steps customers have to take.

Areas that could be simplified include:

  • Removing some customers you were trying to attract
  • Stop competing in certain market segments
  • Delete actions that new customers have to jump through to buy what you offer.

There are many ways to embrace simplicity which benefits your business and customers and just looking can give you ideas.

Embrace Specialisation

This could be reviewing what you offer so your business becomes single minded.

One example of a business that broke through the clutter is Joel Libava know as The Franchise King which is a terrific brand name.  Joel used to be a franchise broker but two and a half years ago he changed his business model.

Among his reasons was the brokerage market was becoming increasingly competitive and instead of continuing offering services like the others Joel changed what he offered.

He advises people who are interested in becoming a franchise owner.

He has carved out a speciality and through his expertise he was approached from Wiley Publishing to write a book – Become a Franchise Owner.

It may seem a little scary when you make changes. But in the end it is helping your business to get more customers. And helping your customers with their buying decisions.

Try this small exercise. Google your type of products or services with the keywords you use. Then have a look at your competitors and do a comparison with your business.

If there are too many similarities look for opportunities to use simplicity and specialisation to grow your business and stand out among the sea of choices.

Over to you

Have you broken through the clutter? If you have please share your story.

 Do you want to get new customers? If you do, I can help. Click Here to see how.

photo credit: Gasti via photopin cc

22 Responses to Smash The Competition Clutter To Get More Customers

  1. In the web building business, there is tons of competition. I find that if I do a site that gets lots of publicity, I then get many requests after for website proposals. Strangely enough, I get some great requests for proposals despite the competition. How to increase these might be as you say: specializing and simplifying.

    • That is probably because you stand out from your competition Leora and your current and potential customers realise your difference. I am sure other web building businesses would like to be in your position.

  2. I am a little lost on how to do it to be perfectly truthful. As blogging is my business, rather than something that supports a good or service, I find that everyone is doing the same thing. The topics differ but the business model all seem to be the same.
    I’d love your take on people that are struggling to pinpoint where the areas of opportunity are. Is it just creativity or are there proven steps that can be taken to lead you to that eureka moment?

    • I don’t think you are alone in feeling a little lost Becc. First up I have to say blogging is not a business. It is a tactic. Although you do not sell a product or service looking at your site it appears you want to make money through sponsorship and advertising which many other do. To get to areas of opportunity there are certain steps you take and add some creativity. Without going into all the steps one thing is to step back and what I have always done is an analysis of the market and competitors first. The reason for this is it gives you an understanding of the environment you are for want of a better word competing in. By doing this you may be able to find the gap in the market and the opportunity and have a different business model that will get you revenue. There are other steps after this but it is a starting point.

      Although my reply is a little general I hope this has been of help.

  3. True Susan. As you know I agree with you about simplicity.

    Aristotle wrote approx 330 B.C. that the more intelligent a person is the more he/she generalises i.e. simplifies. Says it all doesn’t it?:-)

  4. I spent much of my first year of blogging being overly complex. But once I got over the stress of trying to find my niche and looked for ways to simplify, things gradually started to fall into place. I’m by no means where I want to be, but at least I know where I’m going. Simplicity really is key.

  5. It seems we tend to mistake complex for sophisticated. We forget that simple and focused is often the better approach

  6. I like the theme of this post, Susan, as I can really relate to it.

    As you may recall, I’m working on a book about chocolate and have been trying to establish myself as a chocolate blogger at the same time, but a chocolate blogger with a difference. I’m not focusing on rating chocolate. There are enough true chocolate bloggers who are doing that. “Tasting and Telling.” That doesn’t appeal to me.

    What I’m loving to be able to do is to be THE chocolate travel blogger. I’m trying to get people to get out there and travel (the world, their country, or their immediate area ) in search of the best chocolate and chocolate experiences. I think taking the approach of experiential travel has made different than the rest. I just wish that reaching a larger audience was not such a difficult task.

    • Hi Doreen,

      Sorry your comment got caught up in moderation. I do recall you are writing a book which I am looking forward to reading and I think of you as the chocolate travel blogger. Have you taken a look at what is holding you back from reaching a wider audience?

      • Hi Susan: It would seem that I fall between the cracks. I’m not an exclusively travel blogger as I’m dual-focused on chocolate. I’m not an exclusively chocolate blogger, as I’m dual-focused on travel. I’m not really a food blogger. Each of those 3 sub-groups has a strong network in place, but for some reason I haven’t been embraced by any of the 3 categories as I’m not exclusively focused on one angle. So, I’ve found my best support coming from fellow bloggers like you. And I am very grateful for that support, but would love to make a broader impact.

  7. We’ve never looked at having any competition … we focus on who we want as clients, and go for them … Too many people get hung up on losing clients to their competition – If you position yourself away from the crowd, then how can others “compete” with your target market? Here’s a 52 second video

    • Hi Charles,

      Thanks for sharing your thoughts. I agree about not getting hung up about losing clients to competitors, however to position your business away you do need to be aware of who is out there don’t you think?

  8. Susan — good advice about simplicity and narrowing your niche. When I went back into my own business several years ago I had a broad offering of marketing communications services. But I realized I couldn’t be all things to everyone. So I stepped back and decided to focus on my core competency — business writing — with a particular niche in social media. I updated my website to reflect this new focus. It took time, but now I know what I’m selling. What’s more important so do clients and potential clients!

    • Your last sentence sums up the benefit so well Jeannette as what you and Joel did has taken out the generality and lifted your business out of the clutter.

  9. That makes sense. I always come across twins articles , not copypasting just rewrites and it is awful to read. it is like watching movie after reading a book) Anyway thatnks for a useful tips!

  10. Very good points that I have not thought about for while. I need to do the Google search with key words and see how things are going. Thanks for the reminder. 🙂