Today there is a lot of clutter.
For customers and businesses.
For customers you hear they read more information to make a decision.
One reason is there is more content around and often saying the same thing. This means they have to sift through the information to find what they want.
There are more products and services on the market, often very similar, which makes customers’ buying choices more complex.
For businesses there are more competitors. This means you need to differentiate your brands if you want your business to grow.
I was reminded of this reading an article by Jay Baer – 3 ways to survive the coming social media bust. In the article he wrote that they are increasing efforts around two services that others do not provide.
So, can you smash the competition clutter to get more customers?
Of course you can.
As always it comes back to using simplicity and specialisation.
Embrace Simplicity
And remove anything that is complex. This is for your business and for customers.
You need to identify what is adding complexity to your business that may be stopping you getting additional customers. To do this properly look at all elements of your marketing and processes. And steps customers have to take.
Areas that could be simplified include:
- Removing some customers you were trying to attract
- Stop competing in certain market segments
- Delete actions that new customers have to jump through to buy what you offer.
There are many ways to embrace simplicity which benefits your business and customers and just looking can give you ideas.
Embrace Specialisation
This could be reviewing what you offer so your business becomes single minded.
One example of a business that broke through the clutter is Joel Libava know as The Franchise King which is a terrific brand name. Joel used to be a franchise broker but two and a half years ago he changed his business model.
Among his reasons was the brokerage market was becoming increasingly competitive and instead of continuing offering services like the others Joel changed what he offered.
He advises people who are interested in becoming a franchise owner.
He has carved out a speciality and through his expertise he was approached from Wiley Publishing to write a book – Become a Franchise Owner.
It may seem a little scary when you make changes. But in the end it is helping your business to get more customers. And helping your customers with their buying decisions.
Try this small exercise. Google your type of products or services with the keywords you use. Then have a look at your competitors and do a comparison with your business.
If there are too many similarities look for opportunities to use simplicity and specialisation to grow your business and stand out among the sea of choices.
Over to you
Have you broken through the clutter? If you have please share your story.
photo credit: Gasti via photopin cc
I can help your business use simplicity to get more customers
