I don’t think they are.
But that is because I do them.
To others like a small business owner I spoke to last week they are scary and wants to avoid them.
His reason was the thought of a review made him think back to his early working career.
He doesn’t want his name mentioned as he said he felt like a wimp so I will call him John.
Apparently, John had a boss who reviewed his worked using a nice big red pen and made extra work for him by making him redo many things he presented.
So any mention of the word review brought back unpleasant memories.
So, for any of you who think marketing reviews are scary, let me show why they are nothing to fear. This also goes if you get someone to do a website review or a review of your content or copy etc.
One of the key things about marketing reviews is to look for any barriers that may be stopping the performance of your business. This could be something that is happening in your market, pricing or your marketing strategies etc.
The sole aim is to identify them and recommend simple, practical ways to get rid of the barriers.
When marketing reviews are done, you search for hidden signs. When they are examined closely can be real strengths that give a competitive advantage that you may not be aware of.
With business owners being very busy these days the last thing you need is all these recommendations dumped into your lap. This is a sure way that they will be put into the “too hard basket”.
Instead, the recommendations are prioritised so there is no overwhelm and small steps can take place for results to appear.
The “S” Word
I would be lax if I didn’t mention the “S” word. It is pointless to do a review that adds complexity to any business or business owner. Instead, you look for where the power of simplicity can be included and give a competitive edge.
So there you go no red pens in sight.
Over to you. Please add any other ways reviews are not scary. Or share your stories of scary reviews. This can be from school, work etc.