Or are you hoping it will somehow grow on its own?
If you answered yes to the second one then you are taking the complicated route.
And the reason is you have taken the future of your business out of your control.
It is like planting seeds and not watering or getting rids of weeds and still expecting a garden full of colour in a few weeks.
If you are not actively working to develop marketing strategies to grow your business, it may be due to:
Sorry to be the bearer of bad news but here are no real short cuts to getting real growth.
There are however smart ways to grow.
If you are a service business then working longer hours is not smart. Developing DIY products from your services is smart.
So is identifying your most valuable customers, creating a customer profile and using the information to increase sales of your products or services.
Sometimes the growth opportunities are right before you as long as you actively look and ask questions.
If you say when I get some time to think about growth then you will probably still be saying it in 2 years time.
When you work for a company there is urgency and you can’t say I am too busy right now, check back with me next year. You make it happen.
If you run your own business, do you have this sense of urgency or do you use time as a stopper on growth.
Mostly when I have talked to small business owners about growth they focus on tactics. That is what they are going to do.
What they should be focusing on it the strategy first. How you are going to do it. Then it is much easier to choose the tactics.
If you look at tactics first then there is no structure and the ones you choose may be wrong.
In fact, simplicity always came into play with every brand I grew. Get the marketing strategy right to achieve your growth then simply choose the best tactics to action.
Actively growing your business is fun as in many ways as it taps into your creatively and gives you a sense of achievement as you see the increase in revenue and profit.
Do you have growth plans in place? Share your tips on how you actively grow your products or services.
I can help you get the business growth you desire. To find out more simply Click Here