10 Benefits Of Understanding Why Your Customers Leave

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No one likes to have customers leave as it doesn’t do much for your ego or the marketing of your small business.

Unfortunately, the reality is that some of your customers will go to your competitors and for a variety of reasons.

When customers leave the instinct is to replace that business with new customers. Often little thought is given to get feedback as to the reasons. Your lapsed customers are actually a big source of information that your current or potential customers cannot give.

Here are 10 benefits of understanding why your customers leave:

• Identifies problems you may not be aware of
• Enables you to have the relationship end on a positive note
• The information can be shared across the company to develop solutions to the problems
• Provides information that can be used to keep your current customers
• You may be able attract the customer back once you understand the reasons for leaving
• Provides input for product or service development or improvement
• Assists in implementing future marketing strategies and tactics
• Provides opportunities to resolve any remaining conflicts
• Provides information on areas of weakness that need strengthening
• Allows you to see if the problems are a one off or a serious trend

Whilst you may not feel comfortable gaining this information, remember you also have the opportunity to seek feedback on what you are doing well.  For your business to grow you really can’t afford to be guessing or ignoring why some of your customers leave can you?