As hard as you try to follow the best advice when marketing your small business, it doesn’t always work out the way you expect.
You are told to offer something of value so you do.
You hear that you should have special offers for your products or services so you include these as well.
You engage with your customers in various ways as you have been advised.
From your perspective all the boxes have been ticked but you are not getting the repeat business, new customers or referrals etc that you want.
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Have you ever thought that marketing your small business would be easier without competitors?
Most of us have at time to time.
Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them.
Having competitors is healthy and this video shows one reason why – collaboration:
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These days many people talk about the power of having free content to give away as part of your marketing tactics.
These as well as bonus offers and samples have been used for decades by successful businesses.
Seth Godin describes in a recent blog post explained the difference between free and a bonus and how he used both recently in the launch of his new book Linchpin.
If you shop in a supermarket, especially on the busiest days you will find people offering samples of food and other products. After trying the sample offer you will often find that on shelf there is a special price offer as well.
These types of marketing tactics are not one off activities done in isolation or because it was thought at the time it could be a good idea.
They are offered for a reason.
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If you work in a large company as a marketer you never launch a product, project or campaign by yourself.
You gather a team around you and although you may be the project leader and have the responsibility, there is no way success could occur if you did not have the friendly co-operation and input of others.
The interesting part of a team project is the different members representing each department.
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